When I think about the fashion industry the first word that comes on my mind is change. I think that everything is always switching in something different. That’s what happened to the fur for me: we can now see fur like a detail of clothes and not only the main pieces ( I love only […]

Sydney Has Summer Dresses Covered

Sydney Has Summer Dresses Covered Where’s the Hype? If streetwear hasn’t really caught on in Sydney, there are a handful of brands trying to make it happen. Double Rainbouu favors sentiment over street cred, but its graphic sweats and contrast-sleeve knits have a contemporary appeal. Client Liaison, meanwhile, did a complete collection of workwear jumpsuits, […]


his new luxury lawn collection from new brand Panache is all about comfort and ease with a heavy dosage of glam! See how the gorgeous Myda Malik styles her favourite pieces.Dangerous Liaisons (red outfit) Time to turn up the heat in this red-hot number! Bold, eclectic and super striking, rest asssured all heads will turn […]

6 tips on how to pack light for your next trip like a pro

We know how it feels when you plan a week long trip and then can’t seem to figure out what you need and don’t need. You end up with two overloaded suitcases and a carry-on, and half your trip is spent lugging around all this excess baggage. Read this next: These 5 accessories top our lists […]

Is a bridal expo the missing link in Karachi’s booming wedding business?

The Wedding Atelier, the two day-long event that took place last week at the Pearl Continental Hotel in Karachi, may have been a good idea. For one, it tapped into the single-most lucrative, incredibly extensive market for weddings and all the nitty-gritties associated with them. Secondly, it’s an exhibit that’s tried to bring together the […]

FPW Day 2 broke away from tradition and brought a much-needed change

There seems to be an unwritten law within Pakistani fashion that dictates that any fashion week that takes place in the latter half of the year needs to cater to the impending big fat winter wedding season. Fashion Pakistan Week (FPW), following a ‘Winter Festive’ theme, adhered to this law and it made sense because, […]


n anticipation of the upcoming festive celebrations full of laughter and joy, Noor by Saadia Asad presents her stunningly curated wedding collection. This collection celebrates the woman whose power came from her mystical beauty, a woman whose fashion sense made her different from the era she lived in… A woman named Noor Jehan. Every piece […]