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The French fashion house Jacquemus is 10 years old. Anniversary, creative director of the brand Simon Port Jacquesus celebrated with a spring-summer collection show. The show took place in the middle of a lavender field in the Provencal village of Bražegèm, and instead of being invited, the guests of the show received tubes of sunscreen.
The designer called the collection Coup de soleil, which in French means “sunstroke”. Against the background of the perfect Instagram-pictures, Jacmus presented both male and female models. When creating accessories fashion house collaborated with the brand Swarovski.
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