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Pat McGrath Labs, beauty-brand, created by the legendary American make-up artist Pat McGrath, estimated the market at $ 1 billion. According to WWD , the brand received $ 60 million of investments from Eurazeo Brands. Investment conditions were not disclosed, but sources told WWD that the company now owns 5 to 8% of Pat McGrath Labs. According to the report, it is this investment that has influenced the fact that the brand will now cost more than $ 1 billion.
Thus, Pat McGrath Labs outscored the popular beauty brand Kylie Jenner – Kylie Cosmetics, which was estimated at $ 800 million, resulting in Forbes suggested that another year of growth will make the 20-year-old Kylie the youngest self-made billionaire.