A synonym for French haute couture – Chanel is one of the biggest brands in the luxury segment. But how many companies bring the sale of clothing collections, the legendary perfume Chanel №5, and accessories, has been kept secret until now.
The other day the brand published its annual financial results for the first time in 108 years. The figures show that Chanel is one of the largest luxury brands in the world in terms of revenues, outperforming brands such as Gucci, and is keeping up with Louis Vuitton. Together with strong sales growth, the company is increasing its investment volumes.
According to the publication BoF, for the year 2017, the brand earned 9.62 billion dollars, which is 11% more than in 2016. Chanel also plans to merge its subsidiaries into one under the name Chanel Limited, headquartered in London.